Helena Rubinstein stops the time machine
Stopping time and erasing the marks left on the skin represent a dream shared by many women, and the search for beauty and youth is what distinguishes the Helena Rubinstein brand with Helena Rubinstein eye contour.
For the past 15 years the company has concentrated the know-how and knowledge acquired in the field of anti-aging treatments in a single line, creating the product called PRODIGY, a line inspired by a field of scientific research that boasts two Nobel Prizes.
As the years pass, the skin's renewal process alters: a gap is created between the age a woman feels and the age her face reveals.
The laboratories Helena Rubinstein have formulated a global anti-aging treatment to combat this phenomenon thanks to new and powerful active ingredients obtained from the Edelweiss flower, and the nourishing and enveloping power of sensory textures, the Effi-texture TM. which help counteract the signs of aging and delay their appearance.
What does this innovation by Helena Rubinstein for the eye contour look like?
Simple, managing to elegantly touch 3 of the 5 senses that distinguish us. The touch, where the creams act like a real cuddle, giving comfort and a feeling of well-being that is reflected on the face, contributing to the anti-aging effect.
The sense of smell, where the fragrance reveals a heart of white flowers such as jasmine, lily of the valley and ylang-ylang, accompanied by a note of citrus fruits and woods. Finally, the view, where a silver veil reflects the new youth of the skin. 
The line is made up of 4 products:
– the cream: a global anti-aging defense treatment for revitalized skin €240
– the serum: intensely nourished skin for a luminous complexion and an instant youthful effect €125
– Helena Rubinstein eye contour treatment: acts on cell renewal for younger-looking eyes €125
– Prodigy Night: night after night, the skin regains a youthful appearance €250
