An unprecedented exhibition itinerary at the Olfactory Laboratory
An experiential journey at the same time in the Laboratorio Olfattiva Stores in Turin, Rome and Milan. The olfactory experience intertwines with visual art and begins a unique artistic rebirth.
Olfactory Laboratory is a cult in the international artistic perfumery and today it is pleased to present an unprecedented exhibition itinerary. From 22 May to 5 June 2023, nine contemporary works of art, with impeccable refinement, elegance and sensuality, created by the artist Amleto dalla Costa, will be exhibited in the Laboratorio Olfattiva boutiques in Turin, Rome and Milan.
Nine splendid masterpieces, each paired with six different ones Eau de Parfum of the brand's iconic collections. An olfactory and visual story between works of art and signature fragrances by Laboratorio Olfattiva. An unmissable sensory experience.
The artist Born in Milan in 1929, Amleto dalla Costa is a multifaceted artist. Painter, designer, photographer and sculptor, this artist is the spokesperson for a minimalist style in which construction is reduced to the essential. Known for his flat, figurative paintings and silkscreen prints, his compositions absorb and translate the aesthetic styles of some of the most celebrated contemporary and modern artists such as René Gruau, Tom Wesselmann, Alex Katz and Gustav Klimt. His works are today preserved and marketed by Mycrom Art, company active in the digital printing sector, design and creation of "cult" paintings and holder of the rights of some of the most famous exponents of POP art.
Rosamunda: Elegant in the sunlight, passionate when night falls. A Rose that is difficult to imprison in a single definition. Provocative and carnal like the roses in the hair of Gabriel Garçia Marquez's female characters but, at the same time, sumptuous and with a neoclassical luminosity.
Miss_U: the absence that becomes presence at the Olfactory Laboratory. Just as Need_U is a message from the perfume to the skin, "I need you", Miss_U by Laboratorio Olfattiva is a declaration from the skin to the perfume: it is the silent cry hidden in a "I miss you", perhaps whispered, but no less strong. Miss_U by Olfactory Laboratory it is the desire to wear a mix of sensuality and pampering, the memory that generates the desire to feel enveloped in an amber and animal sensuality and caressed by vanilla and warm woods.
Need_U: I need you. Few, simple words to represent a maximum, supreme need, a necessity. In this case, it is the perfume that invokes this need for the skin. Yes, the Laboratorio Olfactory perfume, this perfume, needs the skin to express itself, to tell its story, its intentions. No mouillettes, no dresses. Leather and only leather. If you have this union, then Need_U Of Olfactory Laboratory releases all its seductive strength.
